White Fox Bookstore
White Fox is a UK based Bookstore that specialises in finding the books that you want to read as well as those you enjoy too. Currently offering a large variety of books, they allow their customers to purchase both new and secondhand books in store via their outlet stores as well as online through their e-commerce website. If there is a book you are searching for but cannot find it, White Fox has a dedicated team who will search for you. The brief was to create a brand identity for them that was versatile and could spread across a variety of different outlets.
"The fox is a symbol of guidance and wisdom in the Celtic realm. This is very much the White Fox way, guiding their customers in finding the stories they want to read"
White Fox E-Commerce Website
To accompany their new identity, White Fox wanted a new website that would be easy to use and allow their customers to buy books with ease. Designing a website that would allow their customers to purchase items both on a mobile device as well as on a desktop computer. One of the features they wanted was to have an advanced search. This would allow their customers to refine their search and find the book they wanted.
